HOUSE OF SEVEN HILLS

House of Seven Hills is a transversal expression of our brand, a place created and developed to amplify the essence and soul of Seven Hills Gin.

House of Seven Hills is “Revolution”. It’s an artistic thought understood as an immersion into a landscape of vision and sound, a place where a multitude of artists and bartenders manifest themselves freely and with emotional impetus. Here they can unleash all their qualities and emotions, they can open up to the world without fear nor limits, leaving the rational dogmas of obviousness and certainties.

Being users of change and embracing diversity, this is the philosophy of the House of Seven Hills.

LABEL YOUR SPIRIT 2019

Label your Spirit is the unique platform created by Seven Hills to showcase creativity and to express a dynamic way of enjoying life. In 2019, to celebrate the centenary of the Negroni, Italy’s most famed Aperitivo cocktail, Seven Hills Italian Dry Gin was on the lookout for a creative limited-edition bottle label. 3 artists and 3 bartenders got together for this unique project: a series of labels designed by the artists Lucamaleonte, Leonardo Crudi and Daniele Tozzi to create three unique cocktails made by Andrea Benvegna, Carola Abrate and Livio Morena.

Lucamaleonte (centre) has focussed his label on the seven botanicals used to create Seven hills gin; Leonardo Crudi (left) was inspired by the futurism art movement at the beginning of the last century to represent the Centenary of Negroni; and Daniele Tozzi (right) transformed key words in Seven Hills philosophy transforming them into a funky typography-based label. 

BARTENDERS

Andrea Benvegna, Carola Abrate and Livio Morena were chosen by Seven Hills to create three iconic cocktails inspired by the artworks of our Artists. Each of them created a cocktail inspired the Negroni cocktail, using ingredients that perfectly balanced and enhance the flavour of Seven Hills gin.
Lucamaleonte’s artwork highlights the seven botanicals of VII HILLS gin inspiring Carola to create “Circe”, while Daniele Tozzi,

ANDREA BENVEGNA

Bartender - Mixologist

BALSAMICO

COCKTAIL

35 ml Seven Hills gin
35 ml Martini Rubino
10 ml Cynar
5 ml Maraschino
5 ml Balsamic glaze
Vetiver Spray

CAROLA ABRATE

Bartender - Mixologist

CIRCE

COCKTAIL

50 ml Seven Hills Gin
25 ml Americano Cocchi
10 ml Solerno
3 ml Celery bitter

LIVIO MORENA

Bartender - Mixologist

7 E 1/2

COCKTAIL

35 ml Seven Hills gin
15 ml Luxardo bitter
15 ml Italicus
15 ml Bianco Sarti
2 Dashes grapefruit

WINNER 2019

PAULA ARIZA

Andrea Benvegna, Carola Abrate and Livio Morena were chosen by Seven Hills to create three iconic cocktails inspired by the artworks of our Artists. Each of them created a cocktail inspired the Negroni cocktail, using ingredients that perfectly balanced and enhance the flavour of Seven Hills gin.
Lucamaleonte’s artwork highlights the seven botanicals of VII HILLS gin inspiring Carola to create “Circe”, while Daniele Tozzi,